A carefully curated salon experience for Wella UK

We continued our close relationship with Creative Head Magazine, to deliver a carefully curated professional salon experience for leading hair brand, Wella. A selection of hair professionals were given the opportunity to get hands-on innovation from the Wella hair teams, colour squad.

The Process

Taking over Electric Space, a beautiful townhouse in London, we created five floors of glowing goodness. Over 15 hair influencers from across the UK were invited down to the House of Glaze for a day of education, content creation and competitions. Set against a backdrop of striking graphical branding moments, beautifully styled floral arrangements and a lounge area with smoothies and other refreshments. We also designed and produced photo opportunities for guests to capture the needed selfie.

The Result

The event culminated in a photo shoot for all of the stylists, and competition winners throughout the day, for maximum social engagement.

Client: WELLA HOUSE OF GLAZE | Location: London

Graphic Design | Floral Styling | Production | Installation