An unforgettable NYFW runway debut for Pretty Little Thing

Continuing our longstanding relationship with leading e-tailer Prettylittlething. We produced the brand’s first-ever Catwalk Show at NYFW, in an exclusive collaboration with Hip Hop star Saweetie.

The Process

Sourcing the perfect venue, The Plaza Hotel to host the dreamy catwalk set was a key component to this project.

Inspired by a bourgeois, coquettish housewife, playing dress-up in her mansion. The pastel pink catwalk set the stage, alongside an oversized stylised backdrop with key branding elements. Surrounded by a scenic garden with 50ft of preserved fresh pink roses.

The opulent, French Renaissance inspired ballroom lent itself to the collection campaign.

PLT’s debut at New York Fashion Week was a huge success and gained coverage from industry-leading publications such as Billboard Magazine, PAPER, Essence and WWD, The catwalk show championed diversity with models representing all different shapes, sizes and ethnicities hitting the runway in the same outfits from Saweetie’s 59-piece strong collection, which was made available in sizes 2-22. The runway show currenlty has over 1,166,000 views on YouTube.

The Result

PLT’s debut at New York Fashion Week was a huge success and gained coverage from industry-leading publications such as Billboard Magazine, PAPER, Essence and WWD, The catwalk show championed diversity with models representing all different shapes, sizes and ethnicities hitting the runway in the same outfits from Saweetie’s 59-piece strong collection, which was made available in sizes 2-22. The runway show currenlty has over 1,166,000 views on YouTube.

Client: PLT x NYFW | Location: The Plaza Hotel, New York

Concept Design | Venue Sourcing | Choreography | Production | Scenic Dressing | Lighting Design