A Subway ride through Harlem with Teyana Taylor for New York Fashion Week

We worked closely alongside the newly appointed US Creative Director of Prettylittlething.  Teyana Taylor, to debut her first collection at the brand’s New York Fashion Week runway show.

The Process

The event, held at Gotham Hall, featured gender neutral streetwear looks for all body types. Tapping into Teyana' s Harlem roots we transformed the venue, an old banking hall in Midtown, by creating a New York subway set. Drawing inspiration from the hustle and bustle of New York City, the show took the audience on a —literal— subway ride through the singer’s hometown of Harlem.

The Result

Rapper Lil Durk opened the show performing some of his hits including his recent collaboration. with Drake, “Laugh Later.” Models in Now, Cry the show included rapper Maliibu Mitch and celebrity hairstylist Tokyo Stylez. We also worked closely with Ciroc to create some cool branded moments, signature cocktails and breakout spaces throughout the event.

Client: PLT NYFW TEYANA TAYLOR | Location: Gotham Hall, New York

Design | Project Management | Choreography | Production | AV | Lighting Design | Installation | Social Content | Talent Management