An LA After Party with Nasty Gal

We worked with cult fashion brand Nasty Gal to design and produce an LA themed set and event space, at the iconic Curtain Hotel in Shoreditch, celebrating the launch of their ‘After Party Vintage’ Capsule Collection. A revival of Nasty Gal’s cult favourite line, each piece of the 20-piece collection was produced in LA and made using reworked vintage fabrics, making each item a limited edition piece.

The Process

We created the LA inspired ‘Electric’ display to create the perfect backdrop for the vintage pieces. Our team tapped into their Californian roots, and channeled punk rock LA vibes by utilising reclaimed raw wooden palettes, and a cladded concrete effect floor to create an industrial look and feel, within the staging area. We designed and produced a series of bespoke triptych mirrors, to create an army of mannequins for maximum impact and a truly Instagram-able moment for the influencer audience in attendance.

We created the industrial feel of the display by using reclaimed wooden pallets mixed with vibrant LED lighting, and the collection was beautifully displayed on our manufacturing partners’ custom made galvanised steel metal frames. Mirrored Dibond plinths not only framed the mannequins but also worked in tandem with the glitter balls, reflecting the light across the whole collection.

The Result

Our team also produced brushed metal railing fixtures, providing guests with the opportunity to browse the collection, as they would within a retail environment. Taking the brand back to its origins, an assortment of hanging neon tubes was elevated by Nasty Gal neon signage and glittering disco balls which also added to the overall party vibes at the event. The ‘After Party’ was attended by over 500 of the country's top influencers and bloggers.

Client: NASTY GAL | Location: The Curtain Hotel, London

Design | Sound & AV | Production | Print | Hire | Installation