Client: NASTY GAL | Location: The Curtain Hotel, London
An LA After Party with Nasty Gal
We worked with cult fashion brand Nasty Gal to design and produce an LA themed set and event space, at the iconic Curtain Hotel in Shoreditch, celebrating the launch of their ‘After Party Vintage’ Capsule Collection. A revival of Nasty Gal’s cult favourite line, each piece of the 20-piece collection was produced in LA and made using reworked vintage fabrics, making each item a limited edition piece.
We created the LA inspired ‘Electric’ display to create the perfect backdrop for the vintage pieces. Our team tapped into their Californian roots, and channeled punk rock LA vibes by utilising reclaimed raw wooden palettes, and a cladded concrete effect floor to create an industrial look and feel, within the staging area. We designed and produced a series of bespoke triptych mirrors, to create an army of mannequins for maximum impact and a truly Instagram-able moment for the influencer audience in attendance.
We created the industrial feel of the display by using reclaimed wooden pallets mixed with vibrant LED lighting, and the collection was beautifully displayed on our manufacturing partners’ custom made galvanised steel metal frames. Mirrored Dibond plinths not only framed the mannequins but also worked in tandem with the glitter balls, reflecting the light across the whole collection.
Design | Sound & AV | Production | Print | Hire | Installation