Client: GYMSHARK x LILLY SABRI | Location: London
A Christmas Workout Event
Continuing our longstanding relationship with leading e-tailer Prettylittlething. We produced the brand’s first-ever Catwalk Show at NYFW, in an exclusive collaboration with Hip Hop star Saweetie.
The Process
We kitted out the 2 studios into a subtle Christmas decor with The first room being a focus on F&B, photo-op and lounge area whereas the second room was purely the workout area with branded yoga mats, a DJ and a stage for Lilly to conduct the class. We designed hints of Christmas with branded frosted panels and logos throughout, geometrical wooden trees with GS head logo as baubles and backdrop flooded in a sage green, key colours of the event. We added some neutral floral arrangements to add a fresh touch throughout the space.
The Result
With Gymshark opening their door to guests for one session only, e-commerce focussed brand had the opportunity to engage with their customers as well as continuing their social engagement with key athleisure influencers.
Concept Design | Graphic Design | Signage & Large Format printing | Prop Sourcing | Floral Arrangements | Production | Logistic & Installation