Client: GYMSHARK NAIL POP-UP | Location: Shoreditch, London
A physical space for a digital brand
Partnering with some of London’s best nail techs who will create their own bespoke nail art inspired by the Adapt collection composed of butterfly, cow and giraffe prints. The direction we went with was creating a print overload using the hero print and wrapping the shop with it, and fly posters for an another high impact moment and using props and products in the same pattern clash and creating a sticker pack utilising elements of the Gymshark nails branding and colour palette using phrases heard in a nail bar. We’ve used a mixture of neon and vinyl to create photo opportunities which align with the overall vibrant aesthetic of the nail bar.
With this pop-up being Gymshark’s first-ever UK physical space and with a focus on womenswear and gender-neutral products, we added a nail bar to get customers involved and experience the patterned collection in real life.
Concept Design | Graphic Design | Signage & Large Format printing | Furniture & Props Hire | Production | Logistic & Installation