A physical space for a digital brand

To support the launch of GYMSHARK Adapt range, we were tasked to create an immersive nail bar pop-up and supporting identity which oozes vibrancy, disruption and personality true to the brands visual core.

The Process

Partnering with some of London’s best nail techs who will create their own bespoke nail art inspired by the Adapt collection composed of butterfly, cow and giraffe prints. The direction we went with was creating a print overload using the hero print and wrapping the shop with it, and fly posters for an another high impact moment and using props and products in the same pattern clash and creating a sticker pack utilising elements of the Gymshark nails branding and colour palette using phrases heard in a nail bar. We’ve used a mixture of neon and vinyl to create photo opportunities which align with the overall vibrant aesthetic of the nail bar.

The Result

With this pop-up being Gymshark’s first-ever UK physical space and with a focus on womenswear and gender-neutral products, we added a nail bar to get customers involved and experience the patterned collection in real life.

Client: GYMSHARK NAIL POP-UP | Location: Shoreditch, London

Concept Design | Graphic Design | Signage & Large Format printing | Furniture & Props Hire | Production | Logistic & Installation