A In-Store Comfort Experience with eve sleep

We developed shop-in-shop concepts for Eve Sleep in a select number of Next Home stores across the country. Working closely with the team at Eve Sleep, we developed the most comprehensive designs that allowed for visibility, great customer interaction, flexible brand offering as well as clear information to help complete the purchase.

The Process

We worked on the layout of the floor structure in order to make various brand messaging easy to read. We included a mattress cutout within each structure for the senatorial element as well as some plants for a refreshing and organic touch.

Additionally, we designed a brochure for customers to takeaway. This collateral was featured centrally on the store’s wall. The brand’s Pantone™ yellow is showcased throughout all assets for maximum impact within the stores and makes a strong point of difference against their competitors.

The Results

We used a lot of the wall space for additional messaging especially technical information with the use of cut-vinyl printed on a wallpaper applied across the whole wall for seamless and long-lasting application.

Client: eve sleep x Next Home | Location: United Kingdom, Nationwide

Retail Design | Branding | Graphic Design | Production | Point-of-Sale | Experiential Marketing | Installation | Styling