An Energetic Experience at BooHoo AW18 Press Day

We partnered with the world’s leading online fashion group Boohoo for their AW18 press-day-turned-party at the Vinyl Factory in Soho. We were tasked with designing, producing and installing a series of miniature pop-ups for two of the group’s key brands; Boohoo, BoohooMAN and Nasty Gal.

The Process

Our team designed, produced and installed a series of miniature pop-ups for two of the group's key brands, Boohoo, BoohooMAN and Nasty Gal. We ensured there was a common thread throughout, and each brand’s unique personality was maintained.

For the main space, which presented Boohoo, BoohooMAN and Nasty Gal collections we opted for a minimalist look and feel. Using our print capabilities we utilised high impact vinyl applications throughout the 5000 square foot space.

Client: BOOHOO PRESS DAY | Location: Vinyl Factory, SoHo, London

Project Management | Print | Design | Sound & AV | Event Production | Talent Management | Installation